“I never would’ve imagined that this would look like this on me.» This is a phrase that over the course of our 25 years at Arropame… we have heard over and over again. And for 60 years Carven‘s designers have probably been hearing the same thing. We are very mindful of the fact that today’s new technologies can help us. Many of you will surely have found items on the Internet that you never would have discovered otherwise. If we’re talking about Fashion, capital «F,» however … not everything is feasible online.
We strive to offer you the best reflection of the articles that we have in our Concept Store, but we also know that, no matter how hard we look for those that are as faithful to them as possible, when capturing them in photographs, we are missing and will always be missing the most important element: you. Not even a model can make up for your absence. You have a body, a personality, a chemistry with each of the articles, and a wardrobe that determines the possibilities your new acquisition will have. And the same is true of garments. Each one of them is like you, with its own body, its own personality… Even when a model returns collection after collection, they also evolve and are redefined, just like you.
The die-cut pieces in Carven’s SS15 Collection are already here, ready for you to sport them this summer. Fresh, pure, young and versatile pieces just waiting for you to try them on, mix them up, and interpret them… you bring them to life. Maybe you can sense their future, even on a screen, but remember the phrase that we hear time and time again, despite the passing of the years: perhaps you will «never have imagined that it was going to look like this on you.»
The exhibition being held at the Fine Arts Museum, The 50s: Fashion in France 1947-1957, which features pieces by Carven from that era, has been our point of departure for this reflection on the passage of time in Fashion, the circumstances surrounding it, the way it is consumed, and how it has evolved. And we want you to have a chance to do the same.
If you are among the first six people who come to see us beginning on Friday, we have a ticket for you to see this exhibition on Saturday 25 April.
Garments forming the outfit
And if you want to check out our complete selection, visit our Concept Store on the Calle Villarías 5, Bilbao.
Photos by Stephen Shore