One of the things I like most when kicking off a new season is receiving the boxes full of work: seeing, touching, trying on, selecting, deciding at fairs, shows and showrooms… everything in these boxes, Arropame…’s new collections.
This week when the Irie Wash articles arrived I thought of that piece with which I created the Irie Wash capsule for this fall-winter: the men’s-cut oversize blazer. I instantly wondered: Will I like it as much as when I first discovered it?
With this oversize blazer I clearly glimpsed what Irie Wash was after. The skirts I liked, the dresses that I found essential for this season, the pants I needed, the materials I cannot do without. Everything was easily put together and, in the end, voilá, the expression that comes so naturally to me, and confirms that this is what I really want: “I love it.”
Now it’s time to see whether that was just a passing infatuation. I open the boxes and go in search of the oversize blazer, take it out, and put it on. Quickly and intuitively, I throw my shoulders back slightly. It’s like your man’s jacket, the one you love, except it’s designed just for us. Simply fantastic. The chic and elegant gamin style that you’ll find at our Concept Store.
I keep taking out Irie Wash clothes: the midi skirt, which goes perfectly with the oversized jacket; the long and sophisticated dress, perfect with the oversized jacket; the short knee-length skirt, slightly flared, perfect with the oversized jacket; the fitted, 70s-inspired pants, perfect with the oversize blazer. «Great, I love it!» Again, the phrase confirming that this is what I want for our customers.
And what about their fabrics? For those of you who are already familiar with them, no words are needed. And for those of you who have not yet experienced Irie Wash apparel, let me tell you that all their articles can be machine washed, do not wrinkle, do not need ironing, do not fill up your suitcase, and you’ll always look great in them: at the office, on trips, at parties, weddings…
I encourage you to check them out. You’ll be dazzled by this collection that is small in size, but packed with possibilities. I hope that you like it and that it impresses you as much as it did me.
You’ll find the whole collection at our Concept Store